Scale - Careers

Copywriter

Are you the next Peggy Olson/Don Draper?

Scale Media is looking for an experienced direct response copywriter/editor!

We are looking for an experienced, creative copywriter who is passionate about creating winning advertising campaigns, telling emotionally resonant stories with individuals, and delivering innovative “big ideas”. You will join a growing, fast-paced team and generate strong ideas that create real results for multiple brands in the health and beauty space. You must have experience in generating unique creative concepts to support marketing objectives for the brand and know what type of content is truly shareable for different audiences on social.

In this role, you will be responsible for creating compelling ad copy, landing pages, sales videos, websites, infographics, and more. You will work closely with the acquisition team to create a pipeline of direct response marketing assets that will help achieve customer acquisition and revenue goals.

As a Copywriter/Editor, you will conceptualize, write, produce, and optimize highly effective direct response advertising across multiple channels. You will also work to edit existing and incoming assets from various brands and voices, optimizing them until they achieve their desired ROIs.

As a data driven e-commerce and media company, we couple Data with Creativity - continually measuring advertising performance to optimize performance and effectiveness of our marketing communications and advertising campaigns. You will be an integral part of this process!

We are looking for someone who:

  • Has a proven track record of producing direct response assets in various forms. Extra points if you’ve written copy for health and beauty companies.
  • Has a proven track record of revenue increasing performance
  • 3+ years of related direct response copywriting experience in digital marketing
  • Can write in multiple brand voices, for different demographics
  • Continue to grow and improve Indeed’s direct marketing guidelines and develop a repository of DM templates
  • Can collaborate with team members at all levels to ensure projects are consistent with DM best practices, brand guidelines, compliance and overall project goals
  • Takes responsibility for the success of the projects they work on

Responsibilities include:

  • Create persuasive, conversion-focused marketing communications using established direct response selling techniques
  • Prioritize multiple projects and deliver highly effective and effective creative work
  • Research and find the best way to present our products to various target markets on different platforms
  • Edit the work of others effectively to achieve the best performing copy
  • Collaborate well with Account Manager, account team, designers, and copywriters
  • Work with Account Manager to build and execute creative strategy through current audience + competitive research, benchmarking, and messaging
  • Take creative ownership (manage full ideation to execution cycle) and provide out-of-the-box ideas
  • Assemble mood boards and provide visual direction to designers on creative content
  • Key Contribution: Be lead generator of ideas and producer of creative content that supports our strategy and goals.
  • Other duties as assigned

All applicants must provide portfolio/samples of previous work in order to be considered. PDF, Website, URLs of samples are encouraged.  Resumes without writing samples or portfolios will not be considered.

About the Company: Scale Media is a tight-knit, fast-paced company with multiple e-retail brands. You will be working with all of these brands. We work hard and play hard. We believe in innovation, big ideas and rewarding great work. We are constantly growing and are looking for someone to grow with us.

Since we’re growing rapidly, your opportunity to grow with us is endless. Natural born leaders do well here. The more of a problem-solver you prove to be the faster you’ll move up the ranks.  With more responsibility comes even better pay and higher bonuses.

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