Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 70+ products helps hundreds of thousands of people live healthier lives.
We are looking for a seasoned Direct-Response Copy Editor who is looking for that next career opportunity. Someone who is passionate about creating winning direct response campaigns while managing a growing team of experienced DR Copywriters and generate strong ideas that create real results for multiple brands in the health, wellness and beauty space.
You must have experience in managing copywriting teams, editing copy and assets and providing guidance to our copywriters in order to produce high converting copy, and continually optimize until the campaigns meet their performance goals. In this role, you will be responsible for editing compelling landing pages, ad copy, sales videos, websites, infographics, and more.
You will work closely with the acquisition team to create a pipeline of direct response marketing assets that will help achieve customer acquisition and revenue goals.
As the Director, Direct-Response Copy, you will be responsible for managing a team of in-house and freelance writers for our family of websites, across a wide spectrum of channels including google display network, native networks, YouTube, Email, Facebook and other content as required. This position relies on a number of reporting methods, including research and analytics.
As a data driven e-commerce and media company, we couple Data with Creativity -
Continually measuring advertising performance to optimize performance and effectiveness of our marketing communications and advertising campaigns. You will play an integral part of this process!
We are looking for someone who:
All applicants must provide portfolio/samples of previous work in order to be considered. PDF, Website, URLs of samples are encouraged.
Resumes without writing samples or portfolios will not be considered.
What We Offer:
Competitive Salary DOE
Medical, dental, vision and life insurance
Paid parental leave
Generous paid time off (PTO)
Company events/Fun Work Culture
If you are interested, please send your CV to firstname.lastname@example.org.