Scale - Careers

Director of Brand Marketing

Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 70+ products helps hundreds of thousands of people live healthier lives.

As the Director of Brand Marketing overseeing all Scale brands, you will have  ownership over all brand marketing strategies as well as creative branding initiatives from concept to scale.  You will lead cross functional teams on everything from product development to brand awareness in order to grow brand awareness and build customer loyalty for a variety of DTC brands.  


A sample of what you will work on:

  • Oversee the Creative Brand and Content teams
  • Create brand marketing strategy per brand aligned with prioritized projects per quarter 
  • Establish project impact and value per brand quarterly
  • Utilize Market Research to create and lead an overall plan for marketing content and growth efforts
  • Directly manage brand managers and ensure their work is prioritized and aligned with strategy 
  • Work closely with Head of Growth and retention to ensure brand strategy and growth and retention strategy are aligned with company brand goals
  • Work with e-commerce team to develop merchandising strategy
  • Partner with Senior Management to develop brand strategy and product roadmap
  • Oversee Reputation Management of the brand by managing strategy and overseeing teams testimonial videos, positive product reviews, influencer, PR mentions and celebrity endorsements
  • Create quarterly SWOT analysis per each brand and make plan new initiatives based on SWOT learnings
  • Create and Maintain reporting on brand performance key metrics
  • Manage the content creation team to create dynamic, unique and engaging content while ensuring that all content has user journeys optimized for lead prospecting and conversion
  • Partner with PR to amplify the reach of all owned and earned media
  • Oversee the creation of cost effective packaging solutions that are ecological-friendly and that communicates brand positioning

Relevant Experience:

  • 7+ years experience managing the creative side of a D2C ecommerce health or  beauty brand/s
  • Min 5 years of demonstrated brand building and growth in the DTC space
  • Min 5 years experience managing social media and content creation
  • Min 3 years experience managing people 
  • You are a self-starter, a driver and you form great working relationship with peers
  • You flourish in fast-paced environments and are flexible with change

What We Offer:

  • Highly competitive salary
  • Medical, dental, vision and life insurance
  • 401K with match 
  • Gym membership
  • Paid time off
  • Happy Hours, Team events 

About Us:

We are a tight-knit, fast-paced eCommerce company with multiple retail brands. You will be working with all of these brands. We work hard and play hard. We believe in innovation, big ideas and rewarding great work. We are constantly growing and are looking for someone to grow with us.

If you are interested, please send your CV to recruitment@scale.tech.