Scale - Careers

Director of Email Marketing and Retention

As the Director of Email Marketing & Retention, you will spearhead all aspects of our email marketing and customer retention efforts. You will work together with the email marketing managers to develop and optimize email and retention strategies to ensure that all campaigns meet our overall strategy, branding, marketing, communication and sales goals.

Required Qualifications/Skills-

  • 5+ years' email marketing experience
  • Extensive experience in data preparation, interpretation, and reporting
  • Understanding how aspects of a marketing program impact email deliverability
  • Basic understanding of HTML and CSS
  • Proficiency with Microsoft Excel and analytics platforms
  • Self-starter who can develop and execute email program strategy with minimal supervision
  • Ability to work in fast-paced environment and effectively prioritize and multitask
  • Passion to keep up-to-date with the latest digital technologies and changes
  • Excellent oral and written communication skills
  • Strong design sense a plus
  • CRM experience a plus

DO NOT APPLY IF --

  • You do not have at least 5 years' EMAIL marketing experience
  • You do not meet all of the above requirements
  • You live outside the greater Los Angeles area

Major Responsibilities-

  • Develop subscriber acquisition and retention strategies and action plans to support marketing efforts
  • Analyze email and retention campaign performance metrics and provide actionable recommendations to improve campaign effectiveness on a weekly basis
  • Monitor and optimize Email deliverability and reputation
  • Segment databases to create targeted messages to different audiences
  • Create A/B tests to continuously improve existing products and features to drive higher conversion or engagement
  • Create and optimize email acquisition cycle together with acquisition team
  • Plan and supervise creation the content for all of our Email communications - Outreach, sales, transactional Emails, life-cycle Emails and more
  • Develop overall Email strategies that align with audience and company needs
  • Day-to-day coordination of email campaigns, including planning, asset gathering, building, approvals, scheduling, QA, and execution of test sends and deployments

What We Offer:

  • Salary: $85k to $95k
  • Medical, dental, vision insurance
  • Gym membership
  • Paid time off

About Us:

We are a tight-knit, fast-paced eCommerce company with multiple retail brands. You will be working with all of these brands.  We work hard and play hard. We believe in innovation, big ideas and rewarding great work.  We are constantly growing and are looking for someone to grow with us.

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