Scale - Careers

Director of Email Marketing & Retention

As the Director of Email Marketing & Retention, you will spearhead all aspects of our email marketing and customer retention efforts. You will work together with the email marketing managers to develop and optimize email and retention strategies to ensure that all campaigns meet our overall strategy, branding, marketing, communication and sales goals.

Major Responsibilities-

Develop subscriber acquisition and retention strategies and action plans to support marketing efforts
Analyze email and retention campaign performance metrics and provide actionable recommendations to improve campaign effectiveness on a weekly basis
Monitor and optimize Email deliverability and reputation
Segment databases to create targeted messages to different audiences
Create A/B tests to continuously improve existing products and features to drive higher conversion or engagement
Create and optimize email acquisition cycle together with acquisition team
Plan and supervise creation the content for all of our Email communications - Outreach, sales, transactional Emails, lifecycle Emails and more
Develop overall Email strategies that align with audience and company needs
Day-to-day coordination of email campaigns, including planning, asset gathering, building, approvals, scheduling, QA, and execution of test sends and deployments


Required Qualifications/Skills-

7+ years' EMAIL marketing experience required
Extensive experience in data preparation, interpretation, and reporting
Understanding how aspects of a marketing program impact email deliverability
Basic understanding of HTML and CSS
Proficiency with Microsoft Excel and analytics platforms
Self-starter who can develop and execute email program strategy with minimal supervision
Ability to work in fast-paced environment and effectively prioritize and multitask
Passion to keep up-to-date with the latest digital technologies and changes
Excellent oral and written communication skills
Strong design sense a plus
CRM experience a plus

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