Scale - Careers

Senior Paid Media Manager - ECommerce

The Senior Paid Media Manager will be responsible for owning the planning, optimization and management of the paid search and display programs across the major search engines (Google, Bing, YouTube). The successful candidate will be analytically driven, a creative thinker, and will serve as the subject-matter-expert regarding the implementation of paid media best practices to fuel program success. This position will report to the Director of Acquisition and will work very closely with other Acquisition and Growth, Creative, Retention, and Analytics team members. 


Responsibilities:

  • Own the planning, optimization and management of paid campaigns across Google, Bing, and YouTube
  • Optimize program to reach monthly and yearly demand, customer acquisition and efficiency targets while exceeding ROAS & Revenue goals
  • Developing and implementing opportunities for creative testing
  • Drive key testing initiatives and analyses to uncover meaningful insights while developing a testing best-practices plan to fuel program strategies
  • Responsible for the creation and execution of targeting tactics (e.g. audience, devices and segmentation)
  • Perform ongoing keyword research, search query mining, account expansion and implementation
  • Partner with internal stakeholders around category/brand/product priorities while providing paid media insights including trends and performance recaps
  • Collect/analyze data, identify new business trends and proactively communicate insights to fuel account growth and efficiency
  • Stay up-to-date with the latest digital marketing, PPC and e-commerce industry trends
  • Developing strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics

Qualifications

  • 5+ years of experience managing paid media campaigns across Google, Bing, and YouTube
  • Extensive knowledge of major paid media platforms
  • E-commerce retail experience preferred
  • Solid understanding of performance marketing KPIs, financial metrics and e-commerce functions
  • Experience quantifying paid media initiatives, while providing insights that align with the overall business goals
  • Intermediate to advanced MS Excel skills including the ability to use formulas, functions, pivot tables and visualizations
  • Strong analytical skills and penchant for making data-driven decisions
  • Proven ability to successfully manage internal and external partner relationships
  • Detail oriented with a commitment to driving strong results
  • Clear and effective written and verbal communication skills and excellent interpersonal skills
  • Excellent organizational, project management, and time management skills
  • Self-motivated team player with a positive attitude
  • Ability to see projects through from beginning to end
  • ECommerce Industry experience preferred

WHAT WE OFFER

  • Competitive Salary - Commensurate with experience
  • Medical, dental, vision and life insurance
  • Gym membership
  • Paid time off
  • Fun Work Culture
     

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