Scale - Careers

VP of Brand Marketing

Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 70+ products helps hundreds of thousands of people live healthier lives.

As the Vice President of Brand Marketing overseeing all Scale brands, you will have  ownership over all brand marketing strategies as well as creative branding initiatives from concept to scale.  You will lead cross functional teams on everything from product development to brand awareness in order to grow brand awareness and build customer loyalty for a variety of DTC brands.  


A sample of what you will work on:

Oversee the Creative Brand and Content teams
Create brand marketing strategy per brand aligned with prioritized projects per quarter 
Establish project impact and value per brand quarterly
Utilize Market Research to create and lead an overall plan for marketing content and growth efforts
Directly manage brand managers and ensure their work is prioritized and aligned with strategy 
Work closely with Head of Growth and retention to ensure brand strategy and growth and retention strategy are aligned with company brand goals
Work with e-commerce team to develop merchandising strategy
Partner with Senior Management to develop brand strategy and product roadmap
Oversee Reputation Management of the brand by managing strategy and overseeing teams testimonial videos, positive product reviews, influencer, PR mentions and celebrity endorsements
Create quarterly SWOT analysis per each brand and make plan new initiatives based on SWOT learnings
Create and Maintain reporting on brand performance key metrics
Manage the content creation team to create dynamic, unique and engaging content while ensuring that all content has user journeys optimized for lead prospecting and conversion
Partner with PR to amplify the reach of all owned and earned media
Oversee the creation of cost effective packaging solutions that are ecological-friendly and that communicates brand positioning

Relevant Experience

7+ years experience managing the creative side of a D2C ecommerce health or  beauty brand/s
Min 5 years of demonstrated brand building and growth in the DTC space
Min 5 years experience managing social media and content creation
Min 3 years experience managing people 
You are a self-starter, a driver and you form great working relationship with peers
You flourish in fast-paced environments and are flexible with change

What We Offer:

Highly competitive salary
Medical, dental, vision and life insurance
401K with match 
Gym membership
Paid time off
Happy Hours, Team events 

If you are interested, please send your CV to recruitment@scale.tech.