Ben oversees the execution of Scale’s vision and is the designer of Scale Commerce, a performance-focused custom-built eCommerce platform that facilitates the rapid growth of Scale brands while transforming consumers’ online shopping experience. He has over a decade of experience developing CPG brands through innovative eCommerce strategies and customer acquisition & retention methodologies. His specialty: identifying opportunities in the digital space and turning them into profitable businesses that disrupt industries and transform consumer experiences. While creating several successful consumer goods companies, Ben discovered how to marry nutrition and food science with digital advertising and eCommerce, which planted the seeds for the company Scale is today. He is passionate about data and operations, with expertise in data-driven marketing, fast growth strategy & process improvement.